Reflection On Counselling - 735 Words

Intro Good morning, Jennie. I am Desirà ©Ãƒ ©. Please have a seat where you feel most comfortable. I am thankful that you came to see me today. Before we can start with our session, there are a couple of things that I first need to run through with you. Is that okay? Client answers. (Yes/no) Great. I am currently studying my Diploma in Counselling. This session is for training purposes, therefore, my trainer and an external moderator may have access to the recording of our session. This might influence the information you feel free to share with me today. The purpose of the recording is to evaluate me and how I am working with you, and not what you are discussing with me. There are a couple of things I just need to make you aware of†¦show more content†¦How does all this sound to you? Body Okay, we now have about 20 minutes left of our session. Tell me what brings you here? Client answers. (Struggling to move on after failed marriage.) Do you remember your life and things you used to do before marriage? Client answers. (Yes/no) Can you tell me a bit about it, what you remember? Client answers. Would you enjoy going out with friends again and having fun like that? Client answers. (Yes/no) I have been able to read some notes from the intake worker and I understand that you blame yourself for your failed marriage. Is that correct? Client answers. (Yes/no) Why do you feel that it is your fault that your marriage did not work out? Client answers. Do you think that blaming yourself is what causes you to have difficulties moving on? Client answers. (Yes/no) How would accepting that you made a mistake and forgiving yourself for it help you move on? Client answers. If †¦ was sitting here today, what would you tell him? Client answers. Which techniques have you used in the past to overcome feelings of failure? Client answers. Do you think you can use some of these techniques the next time you start blaming yourself again? Conclusion Okay, Jennie, we are nearing the end of our session now. Just to wrap up our session, we have talked through the reasons of your failed marriage, that you blame yourself and you explainedShow MoreRelatedCounselling Reflection1203 Words   |  5 PagesRUNNING HEAD: Reflection on counseling 1 Reflection on counseling session recording Chua Ci Jie Introduction to Counselling James Cook University, Singapore Reflection on counseling Reflection on counseling Counseling is interpreted as a therapeutic practice of utilizing dialogue to assist clients in better understand and coping with their individual problems or health issues (Counseling, 2003). The individuality of the counselor has been extensively regarded as a vital tool in the provisionRead MoreReflection Of A Counselling Session1646 Words   |  7 Pages Practice counselling sessions are a great way for counsellors to continue to learn and grow, reflect on their counselling style, and get feedback from other professionals on areas of improvement. In this essay I will look at my own counselling session video, and give an overall summary of the session and the skills I demonstrated throughout. I will also reflect on the effectiveness of the skills used and the areas that I can continue to improve on. After reviewing my practice session, I believeRead MoreCounselling And The Scope Of Counselling Relationships1432 Words   |  6 PagesExplain the purpose of counselling and the scope of counselling relationships, including professional limitations. 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How Marketing is Becoming Synonymous with Advertising Free Essays

With the growing complexity and sophistication of the marketing function, marketers need to choose the right set of marketing technology based on a marketing maturity model. Peter Drucker once elevated the marketing function in his quote, â€Å"The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. We will write a custom essay sample on How Marketing is Becoming Synonymous with Advertising or any similar topic only for you Order Now † With time, marketing has been given lesser and lesser importance, so much so that today, almost every marketer faces hard questions about accountability.Let’s look at excerpts from an article by Mohanbir Sawhney, McCormick Tribune Professor of Technology, Kellogg School of Management, which elaborates the state of marketing in the current scenario: Philip Kotler, in a conversation with the vice-president of marketing of a major airline, asked what he did in his job. Did he control pricing? â€Å"Not really,† the marketing VP replied, â€Å"That’s the yield management department. † Did he control where and how often the airline flew or the classes of service it offered? â€Å"Not really – that’s the flight scheduling department,† he answered.Did he control the services provided by the airline to its customers on the ground? â€Å"Not really, that’s the operations department,† he said. So what exactly did he control? â€Å"Well,† he told Kotler, â€Å"I run advertising and the frequent flyer programme. † Most marketers’ jobs, at the end of the day, seem to boil down to creating collaterals, sending emails or designing beautiful websites. Day by day, marketing is becoming synonymous with advertising – while the core activities of marketing such as delivering qualified leads, linking marketing with critical business functions and generating new ideas are being put on the backburner.As a result of this, marketers are finding it difficult to put across a strong voice during the process of organi sational strategic decision making, leading to executive level attrition. The results of a CMO tenure survey, carried out by executive recruiting firm Spencer Stuart involving top 100 branded companies, is an eye-opener: the average tenure of CMOs is just 23 months – less than half of a CEO’s tenure. The major reasons cited for this situation are the failure of CMOs to speak the language of return on investment and to manage the increasingly complex environment of integrated marketing communication.A lot of marketing executives believe that measuring marketing performance is a key priority for their organisations to drive accountability and yet, only 20 per cent of the marketers have a formal marketing performance measurement system in place. To address this scenario and establish credibility in terms of creating customer value, CMOs need a combination of relevant marketing technology, with appropriate skilled resources to execute actionable marketing plans.With the growing complexity and sophistication of the marketing function, marketers need to choose the right set of marketing technology based on a marketing maturity model. At the early stage of maturity, marketers use marketing automation to manage content development, automate work flow and integrate back office work. Towa rds a later stage of maturity, dedicated marketing technology platforms come in to drive a customer centric approach – with the help of real time analytics and closed loop marketing processes linking every step in the marketing lifecycle.To sum it up, the hurdle faced by marketers to achieve the ultimate goal of accountability seems to be twofold. The first hurdle is the lack of defined marketing processes and metrics. For example, today, organisations have access to a lot of data but when it comes to marketing needs, due to lack of defined metrics and coordination with analytics teams, leveraging data to deliver key insights remain a challenge. The second hurdle is the lack of willingness to adopt a performance orientated mindset.One of the strong reasons behind this is the fact that marketing has been managed by creative thinkers and strategists who are quite averse to process oriented approaches. Therefore, an organisation-wide change in mindset is essential to determine the success of any marketing automation. An enterprise-wide marketing automation approach, combining the prowess of technology with a change in mindset, is essential to make the marketing function more accountable. This approach, called Enterprise Marketing Management (EMM), has been propagated to address the mentioned twofold problem. Fundamental building blocks of EMM consist of marketing planning, campaign management, lead management and performance measurement. EMM will help marketers to plan, coordinate and measure the business impact of their branding and marketing efforts, addressing a broad array of marketing requirements/pain points such as: †¢ How was the marketing budget spent? Where were marketing investments made against key priorities? †¢ Which digital marketing vehicles provide the greatest return on investment? Swiftly launch campaign in an agile marketing environment and respond to marketing competition. †¢ Predict customer behaviour to help understand the marketing mix and how investments can achieve the maximum marketing impact. †¢ Reduce effort on manual consolidation and approval process. At the end of the day, the aim is to answer the famous riddle in marketing by John Wanamaker, founder of the first department store, â€Å"One half of my advertising budget is wasted. The trouble is I don’t know which half. â€Å" How to cite How Marketing is Becoming Synonymous with Advertising, Papers

Impact of D-Day on Canada free essay sample

Canadians at Juno Beach on D-Day D-Day on June 6, 1944 was the most significant day in the history of war because it marked the end of WWII. D-day on Juno beach impacted Canada positively in many ways. Firstly, Canadians proved to the world that they would die defending freedom and democracy. With the strong military, Canada showed that they were an effective fighting force and helped to defeat the Nazi’s. Canada also gained it own identity and proved the world that they were powerful and didn’t need to â€Å"hold hands† with Britain. D-Day is a defining moment because it helped Canada gain independence and recognition among other nations. To begin with, Canadians showed they had morals and believed in human rights of the society. Although they hadn’t been successful in fighting the strong and experienced Germany in the past, Canadians won the battle at Juno beach. The main reason for the success was their courage, determination and self-sacrifice. We will write a custom essay sample on Impact of D-Day on Canada or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although the casualties were high, Canada showed their support to other countries at war. They also fought to reduce the mass killing of Jews, gypsies, homosexuals, handicapped, etc. Overall, D-Day is a defining moment in Canadian history because it saved the lives of so many people Furthermore, by the end of war, Canada became its own country instead of being a part of the British Commonwealth. Canada was one of the three primary countries that were selected to participate in the invasion on D-Day (Lance 18), Canada proved to the world that they didn’t need to be under the power of British. They fought as equal to the Americans and British and not fight as a British colonial troop. Thus, Canada was able to join the United Nations as a separate country of its own. The end of WWII gave rise to a desire amongst Canadians to have their country recognized as a fully-fledged sovereign state with a distinct citizenship. Finally, Canada was a major force in the WWII, with a military that would be one of the strongest in the world by 1945. Juno beach was arguably the most heavily-fortified of the five invasion beaches (Canada at war). The bravery of the Canadian soldiers deeply affected the Canadian identity during the battle. 14,000 Canadians stormed Juno Beach on the D-Day. The Royal Canadian Navy provided 109 vessels and 10,000 sailors as its contribution. They set up the Commonwealth air training program in Canada. In addition, Canadian troops were the first to advance farthest into France out of all the allies. The fighting they endured was fierce and frightening. Therefore, the bravery of Canada’s army led to their independence and made it a defining moment in Canadian history. To conclude, there were many positive impacts D-Day had on Canada and the rest of the world. D-Day was the largest land, sea, and air invasion in all of history. As a result, Canada’s brave fighting at Juno Beach on D-Day is a defining moment in Canadian history because of the independence Canada gained, the number of lives that were saved, and the successes that helped bring an end to World War II. D-Day was a life-changing time which influenced all Canadians and it is something that Canadians can look back on and feel proud. Bibliography D-Day Veterans Affairs Canada. Veterans Affairs Canada Anciens Combattants Canada. N. p. , n. d. Web. 13 Apr. 2013. . creatingcanada. ca/demo/StudentsEd/Unit3_ch9_r. pdf. unit three 1939-1959. N. p. , n. d. Web. 13 Apr. 2013. . Goddard, Lance. prelude to d-day.   D-Day Juno Beach, Canadas 24 hours of destiny. Toronto: Dundurn Group, 2004. 18. Print. http://www. markville. ss. yrdsb. edu. on. a/history/history/10_Essay_Exemplar. pdf. Canada D-Day. N. p. , n. d. Web. 13 Apr. 2013. . Juno Beach Centre Return to Peace. Juno Beach Centre. N. p. , n. d. Web. 14 Apr. 2013. . Juno Beach Canada On D-Day. Welcome to Shaw Webspace!. N. p. , n. d. Web. 18 Apr. 2013. . juno beach June 6,1944.   the battle of Normandy. N. p. , n. d. Web. 13 Apr. 2013. . Thesis: canadas role in the invasion of Normandy beach, proved to the world that canada doesnt need to be depended on British, it has a strong military who would die defending freedom of the society.